Ask All Knowing Force – Thoughts On Ticket Scalping
By: AKF Post
slayers asked: â€œyou guys never talk about ticket scalping and i know it bothers us all, had to pay $700 for a pair of rammstein tickets for tmrw night in nyc due to this”
Andrew: I honestly don’t recall if I ever addressed ticket scalping, but know Darius and I never spoke about it on or off the air.
I’m going to keep it real. The promoters don’t care. The ticketing agencies don’t care. If you ever hear a promoter or a ticketing agency speak negatively about scalping, they’re lying.
Why don’t they care? It’s simple. Revenue from advance ticket sales. They are selling in upwards of 10% of their inventory within minutes of an on-sale and these are sales that in most cases, wouldn’t exist. In a sense, the scalper becomes a salesman for the promoter and ticketing agency.
If you’re in a local band and you’re looking to get a spot on a national tour that’s hitting a nearby club, odds are the promoter is going to turn you into a ticket seller, meaning you have to buy x amount of tickets in advance, usually at a discount, and sell them. So, in other words, it pay to play. Essentially, it’s the same thing with scalpers, except they’re not musicians, just people looking to capitalize on supply and demand.
Contrary to popular belief, scalpers lose money on more shows than they profit. However, their large profits on a small percentage of shows offsets their small losses on a large percentage of shows.
And no, lawmakers don’t care either. They’re taxing ticket sales. They’re taxing scalpers on sales in the secondary market. They’re getting their money, and that’s all they care about. If our government could find a way to tax heroin, believe me, it would be legal.
So, what do I think about ticket scalping? I don’t care either way. I’ve actually benefited from their poor decisions. I bought two orchestra Kid Rock tickets to a sold out Jones Beach show for $20 each last summer. I bought two center stage Def Leppard tickets to a sold out show at the same venue for $30 each a few weeks prior to Kid Rock. If you play your cards right, you can beat them at their own game.
Scalping will never end, because large corporations are corrupt, our government is corrupt, and let’s face it, the people who we elect into power don’t care at all about us. As the late, legendary George Carlin said, they’re just present to give is the “illusion of choice.”